30 novembre 2014
The strength of ‘weak signals’
Snippets of information, often hidden in social-media streams, offer companies a valuable new tool for staying ahead. Source: McKinsey Lien: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Date: février 2014 As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise. Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, […]
16 novembre 2014
Demystifying social media
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. Source: McKinsey Lien: http://www.mckinsey.com/insights/marketing_sales/demystifying_social_media Date: Avril 2012 Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behindChina and India. Executives can even claim to know what makes […]
15 novembre 2014
Les entreprises face au « chaos digital »
Les réseaux sociaux provoquent de nombreux remous dans les entreprises en terme d’organisation, de partage des responsabilités, de stratégie. Source: 01Business Lien: http://pro.01net.com/editorial/613838/les-entreprises-face-au-chaos-digital/ Date: 14/02/2014 Dans le monde de la communication et du marketing, le digital et plus récemment la montée en puissance des médias sociaux (Facebook, Twitter, Linkedin, Google+, Pinterest et les dizaines d’autres qui émergent chaque année) créent une forme de chaos permanent au sein des organisations. On ne compte plus en effet […]